Wednesday, March 4, 2009

Secrets of selling to seniors

Extract: By Lloyd R. Manning

A few basic rules:
  • Never think of a senior as old. They don't consider themselves old.
  • Never use scare or high-pressure tactics. This turns them off immediately.
  • Save the glitz and razzle-dazzle. Don't try to confuse seniors with camel dung. It will backfire if you do.
  • Know that seniors are skeptical.
  • Treat them as equals. They value independence, personal growth, and revitalization as do we.
  • Never talk down to seniors. They are not stupid or confused; they are probably smarter and richer than you, and they certainly have more experience.
  • Do not put all of them in one basket. They are all individuals and not like other seniors in many ways.
  • Relationships and associations are important to seniors. Maintaining nearness and contact with family, friends, church, social centres and their familiar haunts is important.
  • And most important, always treat seniors with respect.

Let me share with you one of my favouite poems with respect to Silence... and seniors:

Wisdom ripens into silence
When she grows more truly wise
And she wears a mellow-saddness
In her heart and eyes.

Wisdom ripens into silence
And the lesson she does teach
Is that life is more than language
And that thought is more than speech.

If you are considering selling/buying a home in the Crowsnest Pass, Alberta area, give me a call or drop me an email.

John Prince, Alberta licensed real estate agent, MaxWell City Central – Crowsnest Pass. Serving the Crowsnest Pass and area. Call me directly at 403-564-4518 or by email at:

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